Retail and Marketing
Welcome to Retail and Marketing
This 3-year Retail and Marketing Management Degree helps you to get insights into the retail and marketing management field. The program provides you with immersive details on subjects like Retail Operations, Digital Marketing, Marketing Fundamentals, Financial Management, Consumer Behaviour, Branding, etc.
The course gives you a comprehensive understanding of the principles and practices that are essential for students to succeed in the ever-evolving world of retail marketing. Key concepts like inventory management, store layout, visual merchandising etc. are taught to students. Real world case studies are also used to provide a clear and deeper understanding of various key concepts to students. Students are also informed about the important role; technology plays in retail operations with emphasis on tracking customer trends and creating marketing campaigns that appeal to the target audience.
Our USP’s at IMEC-
IMEC helps you to get a real-world exposure by providing the following:
Real life case studies, industrial visits, internships etc. All these activities help the students to get in-depth knowledge about the various subjects and prepares you for a career in the ever-growing Retail and Marketing industry.
Eligibility Criteria:
To take admission in the course, candidates must have passed 10+2 from a recognized board with minimum 45% marks.
Career Scope after the Course:
After doing the course, students can find employment in various organisations as Retail Managers, Marketing Managers, Product Managers, E-Commerce Specialists, Visual Merchandisers etc. The industry-oriented curriculum prepares you for a career in the Retail Sector and opens doorway of opportunities across various industries. Students can also find employment in showrooms and other retail outlets owned by branded companies. This course provides a holistic education to students and prepares them for a successful career in the Retail Industry.
FAQ
Frequently Asked Question !
What is the eligibility criteria for admission to a 3-year degree program in Retail Management?
Vocational Studies
Eligibility criteria typically include completing 10+2 or equivalent education from a recognized board with a minimum aggregate score of 50%.
What subjects are covered in a 3-year degree program in Retail Management?
The curriculum usually includes subjects such as Retail Marketing, Retail Operations Management, Merchandising Management, Consumer Behavior, Supply Chain Management, Store Layout and Design, Retail Technology, and Entrepreneurship in Retail, among others.
The curriculum usually includes subjects such as Retail Marketing, Retail Operations Management, Merchandising Management, Consumer Behavior, Supply Chain Management, Store Layout and Design, Retail Technology, and Entrepreneurship in Retail, among others.
What is the average salary range for graduates in Retail Management?
Salary packages for graduates in Retail Management can vary based on factors such as the reputation of the institution, the graduate’s skills and experience, the type of employer, and prevailing market conditions. Entry-level salaries may range from a few lakhs to several lakhs per annum.
Salary packages for graduates in Retail Management can vary based on factors such as the reputation of the institution, the graduate’s skills and experience, the type of employer, and prevailing market conditions. Entry-level salaries may range from a few lakhs to several lakhs per annum.
Can students pursue higher education opportunities after completing the program?
Vocational Studies
Yes, graduates can pursue advanced degrees such as Master’s in Retail Management, MBA with a specialization in Retail Management, or certifications like Certified Retail Professional (CRP) to further enhance their knowledge and skills and advance their careers in the retail industry.
What types of roles can Retail Management graduates expect to secure?
Vocational Studies
Retail Management graduates can pursue roles such as Store Manager, Assistant Store Manager, Retail Operations Manager, Merchandiser, Buyer, Visual Merchandiser, Sales Executive, Marketing Coordinator, Customer Relationship Manager, Inventory Manager, and Retail Analyst.
What skills are essential for success in the Retail industry?
Vocational Studies
Key skills for success in the retail industry include strong communication and interpersonal skills, customer service orientation, problem-solving abilities, analytical skills, sales acumen, merchandising skills, leadership qualities, adaptability, and a good understanding of market trends and consumer behavior.
What are some emerging trends in the retail industry that graduates should be aware of?
Vocational Studies
Graduates should stay updated with emerging trends such as omnichannel retailing, personalized shopping experiences, data-driven decision-making, sustainability practices, digital transformation, and the integration of technology in retail operations.